Call for Proposals: Leveraging LinkedIn Learning Initiatives (LILI) at CUHK

A University-wide call inviting faculties, departments, programmes, and units to develop innovative applications of LinkedIn Learning aligned with CUHK's strategic priorities in AI literacy, digital fluency, and lifelong learning.

Guidance Notes
Support Available to Applicants

You are not alone in developing your LILI proposal. A range of central units are available to provide guidance, technical support, and pedagogical consultation before and after submission.

ITSC

Platform configuration, system integration, and analytics infrastructure. Contact ITSC for technical setup queries and license provisioning support.

Library

User engagement, learning promotion, and self-directed learning support. The Library can help promote LILI to your target audience and provide guidance on content discovery.

CLEAR

Professional development pathways and pedagogical design support. CLEAR can assist with curriculum integration strategies and learning design for Academic Track proposals.

HRO

Staff development pathways and workforce capability planning. HRO can advise on how LinkedIn Learning can be embedded within existing staff development frameworks.

ELITE: Instructional Media Support

The ELITE team provides instructional media production support for units that wish to complement their LinkedIn Learning pathways with CUHK-produced content — such as introductory videos, orientation materials, or blended learning resources.

What ELITE Can Help With
  • Production of short introductory or contextualisation videos
  • Design and development of blended learning materials
  • Technical support for media integration within learning pathways
  • Guidance on accessible and engaging multimedia content design
When to Engage ELITE

Consider reaching out to ELITE if your proposal involves creating CUHK-specific content to complement existing LinkedIn Learning resources — for example, a contextualisation video explaining how a LinkedIn Learning pathway applies to your discipline or programme.

Engage ELITE early in the proposal development process to ensure media production timelines are feasible within your project timeline.

Next Steps for Prospective Applicants
Read the Guidance Notes

Review the full guidance notes above to understand the objectives, scope, design principles, and evaluation criteria before beginning your application.

Select Your Track

Determine whether you are applying via the Academic Track (structured curriculum/programme use) or the PAS Track (operational staff access). Use the comparison table in this document if unsure.

Consult Early (Optional)

For novel or large-scale proposals, consider reaching out to the LILI team or relevant central units (CLEAR, Library, HRO) before submitting. Early consultation often strengthens proposals significantly.

Submit Your Application

Complete and submit your application via the designated platform from 1 July. The platform will guide you through only the relevant sections for your selected track.

Important Notes & Reminders
📋 No Funding

This call does not provide direct funding. The primary support is LinkedIn Learning licenses. Additional resource requests are for planning purposes only and do not constitute a commitment.

🔄 Rolling Applications

Applications remain open after the 1 August deadline on a rolling basis. You do not need to wait for a new call cycle — submit when ready.

🎓 No Course Required

You do not need to create a formal course or structured programme to receive licenses. Access is available for operational, self-directed, and informal learning purposes.

🏅 Certification Later

Certification and badging components can be discussed after initial submission. Do not delay applying because certification plans are not yet finalized.

User Guides

LinkedIn Learning Account Activation - CUHK SSO

Trial Licenses